2025
Case Study

Altitude supplements

Altitude Supplements sourced premium Shilajit straight from the Himalayas — but their branding failed to reflect that power. The brand name was absent from their packaging, replaced entirely by generic "Shilajit" labeling. Their website only appealed to male gym-goers, overlooking a much wider audience. The lack of brand story, packaging consistency, and product clarity led to poor sales and a disconnect between product value and consumer trust.

Live website
Category

Re-brand, Brand Identity, Photography direction, Strategy

We rooted the rebrand in what made Altitude special — its Himalayan origin and the raw power of Shilajit. We positioned Altitude as a gender-neutral, active wellness brand, appealing to hikers, athletes, and everyday individuals striving for better performance and health. To break the “one-product” trap, we transformed their offering into four clear product lines, each linked to a specific benefit of Shilajit, making it easier to understand and sell.

We built a distinct brand identity inspired by Himalayan terrain and natural power. The new logo system combines altitude symbolism with energy icons, supported by a clean and elevated visual language. We introduced an earthy, premium packaging design that highlights both the brand name and the benefit of each product. We expanded the product lineup into: Energy & Vitality Booster Immune Defence Blend Joint Support Complexion Daily Essential Multivitamins Photography and campaign visuals positioned the product as a daily essential — not just for bodybuilders, but for all active individuals. Every touchpoint, from packaging to digital banners, tells a consistent story of power, purity, and performance. The rebrand gave Altitude a powerful voice and a unified identity. With purpose-built products, strategic storytelling, and packaging that finally carried their name, Altitude is now set to educate, connect, and thrive — not just as a Shilajit seller, but as a wellness brand grounded in nature and designed for modern life.