2025
Case Study

Bloomingdale constructions

Elevating Construction Through Premium Storytelling For Bloomingdale Constructions, we developed a brand that redefines how infrastructure is perceived—bringing sophistication, clarity, and purpose to a traditionally utilitarian sector. Through strategic storytelling and a distinct visual identity, the brand now mirrors the premium quality of the spaces it creates.

Live website
Category

Brand Strategy I Brand Identity I colors I Typography I photography Direction

The process began with in-depth brand strategy—uncovering the core values of trust, durability, and future-forward design. This foundation led to a clean, modern identity system rooted in earthy tones and structural elegance. Typography choices reflected strength and modernism, while the color palette was inspired by natural materials like sandstone and concrete—echoing the brand’s commitment to sustainable, grounded construction. We also directed the photography style to balance raw texture with polished outcomes, creating a consistent, aspirational narrative across all brand touchpoints.

Bloomingdale’s new identity isn’t just visual—it’s experiential. By crafting a brand that feels both elevated and approachable, I helped position them as a construction partner of choice for institutions and modern homeowners alike. This is storytelling with structure—built to last.