Branding Made Easy: The Ultimate Startup Checklist
Building a brand from the ground up can feel overwhelming—but it doesn’t have to be. Whether you’re launching a product, service, or community, having a clear strategy and visual identity is key to attracting the right audience and standing out.
In this guide, we’ve broken down branding into two core areas every startup should prioritize:
- Brand Strategy – your foundation.
- Brand Identity – your visual expression.
Below, you'll find quick-reference checklists that cover everything from purpose and positioning to color palettes and typography.
These checklists are a great starting point for early-stage founders, creative teams, or anyone looking to align their brand with their mission.
